Social Selling

LinkedIn Lead Generation ROI Calculator

Optimize Your Social Selling Investment Strategy

Input The Following

Adjust the assumptions for your campaign.

The total number of Marketing Qualified Leads in your target list.

60%
40%80%

The percentage of connection requests that get accepted (industry benchmark: 40–80%).

40%
20%60%

Responses to your outreach messages from accepted connections.

40%
20%60%

Genuinely interested responses versus polite rejections.

40%
20%60%

Conversion from positive replies to scheduled calls.

20%
10%40%

The percentage of calls that convert to closed deals.

$

The average value of each closed deal.

$

The monthly cost for LinkedIn lead generation services.

We Calculate

Real-time results based on your inputs.

Total Connections Accepted420

total mqls contacted × connection acceptance rate

The realistic number of LinkedIn users who will accept your connection request.

Total Replies168

total accepted connections × reply rate %

How many accepted connections respond to your outreach messages.

Total Positive Replies67

total replied × positive reply rate %

Replies that show genuine interest rather than a polite decline.

Total Calls Booked27

total positive replies × call booking rate %

Interested prospects who convert into scheduled sales calls.

Total Clients Closed5

total calls booked × close rate %

Booked calls that convert into paying customers.

Customer Acquisition Cost$744.05

agency fee / total clients closed

How much you spend to acquire each new customer.

Net New Monthly Revenue Added$53,760.00

total clients closed × average sale price

New recurring revenue generated by the campaign each month.

Return on Investment

1344.00%

net new monthly revenue added / agency fee

Campaign Summary

A quick snapshot to evaluate your LinkedIn investment.

Total Investment

$4,000.00

Revenue Generated

$53,760.00

Net Profit

$49,760.00

Return on Investment

1344.00%

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